Strongpages packaged services
Strongpages packaged services are designed to make starting and maintaining your search marketing program fast, easy and affordable. Our programs are developed to create maximum impact to build targeted traffic and drive qualified leads, and produce measurable results for our clients.
Don’t see a package that fits your specific needs? No problem. Contact us for more information on a custom package that is right for you.
Ask the Expert
With the Ask the Expert package, you will get open access to our expert SEO resource through a one-hour phone conversation. During this time, we will provide you with suggestions on SEO, paid search, analytics, conversion tracking, and specific calls-to-action on the site, as well as address any questions you have.
SEO Site Audit
The SEO Site Audit includes analysis of the site’s navigation, structure, keyword usage, URL patterns, and redirect policies, among other research. The output of this engagement will provide a list of action items prioritized by those that would have the largest impact to the site. Once determined, changes can be made internally or by the agency, or with the help of Stronpages for a separate fee.
Paid Search Setup and Review
Paid Search Setup and Review includes the analysis of any existing paid search campaigns on Google, Yahoo, or MSN. Following the review, Strongpages will create a set of keyword campaigns, ad copy, keyword bids, and daily budget settings customized to the client’s business and goals. The result is a finely optimized and tuned program that will maximize results.
Paid Search Management
The Paid Search Management package includes the setup and management of paid search campaigns on Google, and when budget allows, Yahoo and MSN. Strongpages works with your team to define a budget, conversion metrics, target costs per conversion, and any geo-targeting policies. Then we develop specific campaigns, ad groups and keywords. The Paid Search Management package provides weekly reporting, including weekly performance and a custom analysis of what changed week over week, activity during the previous week, and next steps. All reports are custom produced, not templates, in order to provide each client with the most relevant and actionable data that is specific to their program and business goals.
Social Media Setup
The Social Media Setup package includes account setup with major social media sites, including YouTube, Facebook, LinkedIn, and Twitter. Strongpages will populate new accounts with basic information about the business or individual (as required), and configure Google Analytics to capture campaign data from inbound links coming from these sites so activity can be carefully tracked and measured against program goals.
This package includes the creation and successful publication of one Wikipedia article related to the client’s business or product. The content creation will adhere to the Wikipedia community rules, and publication is guaranteed. There is no fee if the article is not successfully published.
Product Data Feed Setup
Strongpages will create product data feeds that are uploaded and published on comparison shopping engines such as Google Base, Yahoo Shopping, Shopping.com, and PriceGrabber. The package includes search engine optimization of the product data prior to publication to produce the best results. We will also setup Google Analytics campaign tracking for all links on the destination sites in order to carefully monitor progress. Products are also eligible to show up in Google’s OneBox results (above the organic listings). All comparison shopping engines except Google will charge a fee per click back to the client’s site, which Strongpages does not mark up (the client is billed directly by the comparison shopping engine).
Product Data Feeds Management
Strongpages submits product data to each engine several times per week to ensure the program remains intact and updated. This continuous upload guarantees shopping engines will not expire the product data, which typically occurs after a few days or weeks. As the client’s product catalog changes, we will add or modify the feeds accordingly, as well as search optimize any new product data.
The Content Development package consists of research and development of search- and customer-friendly web copy. Strongpages will optimize any new content created for maximum search results, and upload the approved content to your CMS. Agencies can divide a block of 50 Content Development hours among multiple clients.
The Link Building package will produce anywhere from a few dozen to a few hundred search-friendly inbound links from blogs and other websites. This effort generates additional targeted traffic to a site and increases organic search engine rank. Strongpages personally engages our network of webmasters and search-friendly blogs to request new links back to the client’s site, helping to ensure the links are of high quality and never from link farms. The client does not have to link back to the site as we provide the link exchange from separate websites that are maintained by Strongpages. The package includes weekly reporting on the number of links built, site details, and corresponding page rank values of the pages that contain the new links. Agencies can divide a block of 50 Link Building hours among multiple clients.