The paid search process

Strongpages brings years of experience developing paid search programs for a wide range of industries and business sizes. We will work in concert with internal teams to develop a custom strategy that yields the best results from your search program. Our paid search solutions encompass the following stages from developing a comprehensive strategy to continual testing and refinement throughout the lifecycle of the program.

Audit   |   Recommend   |   Implement   |   Measure   |   Adjust

Audit

• Review existing program data (if applicable)
• Conduct end-to-end review of site setup, keywords, ad copy, search program goals, conversion tracking systems, and conduct other research

Recommend

• Develop an initial set of recommendations that will produce the biggest areas of impact
• Adjust the program based on feedback, budget and objectives

Implement

• Review action plan based on internal priorities
• Spearhead and mange implementation in concert with internal resources

Measure

• Set up Google Analytics so the business is empowered to track the program results against internal goals and metrics
• Evaluate and communicate weekly program progress based on goals and results
• Determine, recommend and help prioritize next steps

Adjust

• Continually refine and improve the program based on new data, evolving market conditions and changing company objectives

Ready to get your paid search program started?

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