The organic search process

A successful organic search program can deliver millions of free, targeted leads by directing traffic to your site through natural search. Strongpages excels at creating programs that dynamically evolve with your target markets to produce the most profitable rank positions and deliver the most relevant leads.

Our organic search solutions encompass the following stages, from developing a comprehensive strategy to continual testing and refinement for ongoing program optimization.

Audit   |   Recommend   |   Implement   |   Measure   |   Adjust

• Review existing program data (if applicable)
• Conduct end-to-end review of site setup and copy, analyze conversion tracking, current search program goals, and conduct other research

• Develop an initial set of recommendations for biggest areas of impact, which are divided into high, medium and low priority changes
• Organize and prioritize recommendations by category:
  • Metadata
  • Technical site issues
  • New links that point to the site
  • New copy to be added to the site
  • Adjust action plan based on feedback and budget
  • Review action plan based on internal priorities
  • Spearhead and mange implementation in concert with internal team
  • Set up Google Analytics so the business is empowered to track the program results against internal goals and metrics
  • Evaluate and communicate program progress based on goals and results
  • Determine, recommend and help prioritize next steps
  • Continually refine and improve the program based on new data, evolving market conditions and changing company objectives

  Ready to get your organic program started?

  

  Contact us today, and also get a free list of the top 10 keywords causing visitors to leave your site.