Rules for social media optimization & SEO Guide
By definition, Social Media Optimization is “social”. It’s interacting with the community online just as you interact with your offline family, friends, co-workers and employees. This networking has proven successful again and again to not only get your message in front of your audience, but to keep it there. Rewarding your users’ participation will keep [...]
As you’ve done with your business plan, so should you do with your SMO strategy. Define your objective and your goals for reaching it. Choose the SMO tactics that will have the most impact for your desired outcome and make those part of your company’s best practices. Develop Your SMO Strategy What are your objectives? [...]
Though you may not see immediate returns, going generously “above and beyond” by adding value to users will pay off ultimately. Social Media is about conversation and engaging your users. It’s about being real and authentic. It’s well known in “meatspace”, or face-to-face interactions, that people do business with people they like and find trustworthy. [...]
The popularity or success of a website or blog is frequently judged based on the number of other sites that have linked to it along with the value of those links on high-traffic sites. Increasing the number and value of links is crucial to improving search engine ranking and search results. With the almost incomprehensible [...]
Social bookmarking has several advantages over automated search engine “spiders”. The tag based system is done by people who understand the content unlike algorithmic software attempting to parse the meaning. It also allows users to find web pages not yet noticed by web spiders allowing for faster indexing by search engines. Moreover, a page can [...]
There have been marvelous developments on the web to enhance search capability beyond the limitations of major search engines. Social media tagging and bookmarking have introduced the human element, providing a richness and depth that mechanical “spiders” cannot equal. Tagging Tagging is a means of quickly finding and sharing content. Unlike automated search keywords, tags [...]
Having a spectacular looking website with great products isn’t enough. It does little good if no one sees it because it’s listed on the 67th page of the search engine. Search Engine Optimization (SEO) techniques have been the standard for increasing a site’s ratings on search engine listings. With the growth of social networking sites, [...]
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