Reporting & SEO Guide

Google Analytics measures the most important web site elements.  Webmasters (businesses) improve their web presence with these tools, and generate more revenues.
How it Works
 Google Analytics tracks and displays three key web site areas:

How people find the site.
How people navigate, or interact with, the site.
How [...]

Filed under: Uncategorized by jeff
No Comments »

Yahoo Search Marketing is Yahoo’s branded marketing system on Yahoo and partner site search results.  Yahoo has added a lot of extras to the old search listing advertisement. 
Targeting Customers
 Yahoo Search Marketing boasts many features:

Reach - advertisers reach people through 2.7 billion monthly Yahoo searches.  With [...]

Filed under: Glossary by dnamarketing
No Comments »

One of Google’s strongest advertising and partnership programs is Google Adwords.  With it, people advertise their sites on Google and on Google adword network sites, and they choose the keywords connected to their ads. 
How it Works
Google Adwords is simple.

Advertisers select key words, and Google even helps them choose the right [...]

Filed under: Glossary by Jeff Watts
No Comments »

Preparing periodic reports for your clients can be a challenge, that is, it’s both time consuming and very important for justifying your activity to your clients.
One way to improve efficiency and save some time each week is to take advantage of a free feature in Google Anaytics: the email scheduler.  It works like this:

You identify [...]

Filed under: Uncategorized by Jeff Watts
No Comments »