Google Analytics measures the most important web site elements. Webmasters (businesses) improve their web presence with these tools, and generate more revenues. How it Works Google Analytics tracks and displays three key web site areas: How people find the site. How people navigate, or interact with, the site. How people accept offers – buy goods, or [...]
Yahoo Search Marketing is Yahoo’s branded marketing system on Yahoo and partner site search results. Yahoo has added a lot of extras to the old search listing advertisement. Targeting Customers Yahoo Search Marketing boasts many features: Reach – advertisers reach people through 2.7 billion monthly Yahoo searches. With that many searches happening, every advertiser can [...]
One of Google’s strongest advertising and partnership programs is Google Adwords. With it, people advertise their sites on Google and on Google adword network sites, and they choose the keywords connected to their ads. How it Works Google Adwords is simple. Advertisers select key words, and Google even helps them choose the right key words [...]

Preparing periodic reports for your clients can be a challenge, that is, it’s both time consuming and very important for justifying your activity to your clients. One way to improve efficiency and save some time each week is to take advantage of a free feature in Google Anaytics: the email scheduler. It works like this: [...]