Product search & SEO Guide

In the old days of brick and mortar stores, people shopped many stores looking for sales and bargains.  Stores issued fliers, but drew people with loss leaders, cheaply priced items.  Other items in the store were full price, but people flocked to stores under the false impression that since the store gave great prices on [...]

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People post a lot of “stuff” online – information, goods, services, resumes, images, songs, and everything else.  Google Base is a free service Google designed for this purpose.  It works in conjunction with other Google services, such as Google Product Search – people post to services such as product search through Google Base. How it [...]

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Google created Google Product Search as its comparison shopping engine, a place where people find the best deals and prices on products.  It delivers easily digested listings with a simple search interface and sortable results. How it Works – Listing Google populates Google Product Search in a number of ways: Google’s servers crawl sites around [...]

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For years Google offered vertical searches, zooming into specific categories.  But in 2007 Google announced, and released, Google Universal Search – this new regular search feature exposes specific category searches to users. Vertical Search Searches come in two basic styles – horizontal and vertical.  A horizontal search targets a wide category range, then returns results [...]

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Yahoo entered the comparison shopping engine market with Yahoo Shopping, a full featured comparison shopping site with extra functionality compared to Google Product Search.  In addition to the site, Yahoo markets the Yahoo Shopping API, a software protocol, to others who develop shopping sites and portals. Shop Yahoo Yahoo Shopping is different from other comparison [...]

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