
Running multiple online advertising campaigns can be a complicated and time-consuming endeavor. The constant monitoring, updating, tracking expenditures and ROI, all the while researching new keywords and implementing new campaigns is challenging. PPC BidMax from Apex Pacific is an affordable toolkit (from $49.95) that helps advertisers manage PPC campaigns. The toolkit can maximize your efforts [...]
KeywordMax by Digital River is a PPC marketing management service. It supports all major search engines, including Google, Yahoo Search Marketing, MSN/Bing and Miva. It is designed to manage all PPC campaigns and accounts from a single interface to optimize performance and return on investment. KeywordMax offers a collection of tools for automated rules-based bid [...]

The Google Conversion Optimizer is available for free for those with Adwords accounts who have managed a campaign with at least 30 conversions during the last 30 days. It is designed to increase conversions while decreasing costs and save time over managing bids manually. The Conversion Optimizer analyzes conversion tracking data to determine the frequency [...]

BidRank is pay-per-click (PPC) management software that works with all of the top search engines from a single interface. BidRank Plus works with Google AdWords, MIVA, Enhance Interactive, Looksmart, Kanoodle, BrainFox, SearchFeed, 411web, Xuppa, Turbo10, Mirago, Mamma, 7Search and QuePasa. The BidRank for Yahoo Search Marketing is specifically designed to work with their new platform. [...]

Pay-per-click (PPC) management is among the most complex and time-consuming forms of online marketing. From keyword searches to bid determinations and ROI, keeping track of campaigns in order to identify and duplicate the successes, is an often daunting process. The PPC Management tools from Lyris are designed to streamline and simplify PPC advertising campaign management. It allows [...]