Paid search & SEO Guide

SEO Tools: Trellian Competitive Intelligence

Trellian Competitive Intelligence tools allow you to identify your competitor’s primary traffic sources. You can see which sites are sending them traffic and the keywords they’re using. The company offers the following tools:
Link Intelligence – identifies the links that generate the most traffic to your competitor so you can target the sites that are responsible [...]

Greenling Organics

Strongpages helped Greenling increase traffic by 138% in 90 days. Learn how.

Conversion Tracking

Both Yahoo and Google offer advertising throughout their search engines and partner networks.  But a good ad program needs good tracking, much deeper than just viewer numbers Neilson provided for television ads.  The most telling measure is Conversion Tracking - counting people who actually accept an offer (buy something.)
Google Adwords and Yahoo Search Engine Marketing
Large [...]

Microsoft Adcenter

Microsoft sells ads on search results.  And like other search engines, Mircrosoft continually develops and improves its advertising offerings and tools.  Microsoft Adcenter is Microsoft’s complete search network advertising system.  It includes a unique pricing approach and a search engine optimization tool for excel - it helps advertisers find the best search terms for their [...]

Google Adwords

One of Google’s strongest advertising and partnership programs is Google Adwords.  With it, people advertise their sites on Google and on Google adword network sites, and they choose the keywords connected to their ads. 
How it Works
Google Adwords is simple.

Advertisers select key words, and Google even helps them choose the right [...]