
Inbound links, or backlinks, are very important to your search engine rankings. Search engine algorithms consider the number and quality of links back to your site as a determining factor in how popular and relevant your website is. Each backlink is a “vote” on your site’s popularity and the more votes, the higher your ranking. [...]

Search engine spiders see your pages much differently than you do. Though the different search engines vary in their ranking algorithms, their spiders all work in basically the same way. They read the text only, ignoring other elements like Flash and JavaScript that are there to please human readers. It can be very helpful to [...]

One of the factors search engine spiders consider to determine ranking is keyword density. That’s one of the factors that tells the spiders the page theme and relevancy. It’s important to optimize for targeted keywords and phrases by using the terms with a certain frequency while not over-optimizing, or using the phrase too often, so [...]

There is a secondary index in Google that contains pages that Google considers less important. They are displayed on search engine results pages only when no pages from the primary index match the queried search terms. The free Supplemental Index Ratio Calculator from mapelli.info shows you what percentage of your indexed pages are considered to [...]

The organic search process A successful organic search program can deliver millions of free, targeted leads by directing traffic to your site through natural search. Strongpages excels at creating programs that dynamically evolve with your target markets to produce the most profitable rank positions and deliver the most relevant leads. Our organic search solutions encompass the [...]