At one time, meta tags helped search engines categorize websites and helped make the website more visible. They are inserted into the HTML code of the page, invisible to the visitor. Though meta tags are much less valuable now than they were in the 1990s to influence search engine ranking, some search engines presumably still [...]
Google provides detailed web page reports, as well as tools for webmasters who tell Google more about their site, through Google Webmaster Tools. People use them without a lot of startup time, or learning, and webmasters improve their site placement, thus improving site traffic, with these tools.
How They Work
Google Webmaster tools are straightforward:
Sign [...]
Site authentication is someone proving they control a site to web services like Google Webmaster Tools and Yahoo Site Explorer. These services provide information, but once someone authenticates their site they see far more information and have control over search engines’ interaction with their sites.
What it Does
Both Google Webmaster Tools and Yahoo Site Explorer let [...]