
Generating keyword and phrase lists for PPC campaigns can be tedious and time-consuming. You want to maximize your ad ranking by including every word combination you can and listing those combinations for exact match, broad match, and phrase match. It’s important to use every possible word combination since people enter queries in different ways. They [...]

The Accurate Monitor for Search Engines from CleverStat monitors the position of your website by keywords and phrases on all of the major search engines. It displays both free and paid placements, including site titles and descriptions in addition to the URLs.
The tool queries over 250 search engines, including Google, Yahoo and MSN, and reports [...]

Brad Callen’s PPC Web Spy is a competition keyword spy program that you can download to work within your Firefox browser. The tool allows you to view any Google Adwords advertiser’s data, including their keywords, ads written for each keyword, cost per click, Adwords rank, and the total amount spent.
When you activate the tool in [...]

Keywords rule in PPC advertising. They don’t just determine how you’re being found, they determine how much it’s going to cost to be found. It can take significant time and money to run ad campaigns with a hit-or-miss method to find just that combination of keywords, ad text, search engine placement, and bid prices for [...]

The Micro Niche Finder is a keyword tool designed to quickly and easily find under-utilized niche keywords with good traffic. By entering a keyword, it will return a list of keywords along with information on search traffic and competition data, the number of ads running for each keyword and those including the specific keywords in [...]

AdGooroo is a subscription service ($89/mo) for Adwords search marketers. It includes competitive analysis tools to discover competitor’s keywords, it tests your campaigns for problems, monitors campaign costs and conversions, and tracks keywords rankings. Some of the features include:
Find Competitor’s Keywords: AdGooroo helps you research the exact phrases your competitors use that drive the most [...]

The free Keyword List Generator from SEO Book generates keyword phrases based on permutations of entered keywords. Most search engine queries use the same words, but often in a different order. There can be an advantage in having an exact phrase match since some variations of the queries aren’t targeted by competitors. It can increase [...]

Keyword research and using just the right keywords for your ad campaigns no longer has to involve time-consuming guesswork or a shotgun approach that has grown increasingly expensive. You need to find the under-utilized niche markets and areas where competition is weak. Add to that needing to find just the right display URL that people [...]

For SEOs who use the Google Toolbar, SEOBook has come up with a variety of free, time-saving Google Toolbar Buttons that provide instant links to all manner of frequently used SEO tools. It even shows you how to create your own toolbar buttons. The buttons you can select from include:
Link Reputation/Link Popularity
Yahoo Site Explorer
Yahoo Linkdomain: [...]

Since keywords are the basis for all search engine rankings, it’s important to optimize for key phrases that users enter most often. Webconfs.com offers a free Keyword Playground tool that offers a quick view of keyword suggestions along with stats on their search estimates for the month. It was built using the WordTracker Database.
To do [...]