
Your site’s position in the search engines is an important factor in the success of your online business. Checking and keeping track of your positions in the many search engines is beyond a full-time job if done manually. Caphyon offers an Advanced Web Ranking tool (from $99 – $149) that will query over 800 search [...]

Building a successful website can involve a lot of guesswork, and certainly considerable tweaking to get it to perform in the way you want it to. The free Google Website Optimizer can be a great help to not only optimize your site, but to do it in a focused, direct manner. It allows you to [...]

On of the most important factors of SEO optimization is the quantity and quality of backlinks, or links directed toward your site. They indicate the popularity, importance and relevance of your site so important to search engine ranking. They are also known as “inbound links”. A quality backlink to a search engine algorithm is one [...]

Knowing the ranking position for keywords as they relate to a website can be a valuable metric for SEOs. By knowing the position your site ranks for a certain keyword or phrase, you can determine which keywords are paying off and which ones aren’t. Developer Shed Network offers a free Search Engine Keyword Position Tool [...]
Google provides detailed web page reports, as well as tools for webmasters who tell Google more about their site, through Google Webmaster Tools. People use them without a lot of startup time, or learning, and webmasters improve their site placement, thus improving site traffic, with these tools. How They Work Google Webmaster tools are straightforward: [...]
Site authentication is someone proving they control a site to web services like Google Webmaster Tools and Yahoo Site Explorer. These services provide information, but once someone authenticates their site they see far more information and have control over search engines’ interaction with their sites. What it Does Both Google Webmaster Tools and Yahoo Site [...]