Conversion & SEO Guide

Both Yahoo and Google offer advertising throughout their search engines and partner networks.  But a good ad program needs good tracking, much deeper than just viewer numbers Neilson provided for television ads.  The most telling measure is Conversion Tracking - counting people who actually accept an offer (buy something.)
Google Adwords and Yahoo Search Engine Marketing
Large [...]

Filed under: Glossary by jeff
No Comments »

Google Analytics measures the most important web site elements.  Webmasters (businesses) improve their web presence with these tools, and generate more revenues.
How it Works
 Google Analytics tracks and displays three key web site areas:

How people find the site.
How people navigate, or interact with, the site.
How [...]

Filed under: Uncategorized by jeff
No Comments »

One of Google’s strongest advertising and partnership programs is Google Adwords.  With it, people advertise their sites on Google and on Google adword network sites, and they choose the keywords connected to their ads. 
How it Works
Google Adwords is simple.

Advertisers select key words, and Google even helps them choose the right [...]

Filed under: Glossary by Jeff Watts
No Comments »