Competitive analysis & SEO Guide
Brad Callen’s PPC Web Spy is a competition keyword spy program that you can download to work within your Firefox browser. The tool allows you to view any Google Adwords advertiser’s data, including their keywords, ads written for each keyword, cost per click, Adwords rank, and the total amount spent. When you activate the tool [...]
Keywords rule in PPC advertising. They don’t just determine how you’re being found, they determine how much it’s going to cost to be found. It can take significant time and money to run ad campaigns with a hit-or-miss method to find just that combination of keywords, ad text, search engine placement, and bid prices for [...]
Andy Hoskindon’s free Keyword Analysis Tool that is helpful to discover niche keywords and phrases that apply to your content as well as perform competitive keyword analysis. These phrases can be used to optimize your website or use in PPC search engine advertising. By entering the URL you want to analyze, it will display the [...]
Since keywords drive the search engines, it can be important that your primary keywords be optimized by frequency and placement. Keyword density alone is only one of a number of factors search engine spiders are examining to determine page ranking, but it can be helpful to look at the density of keywords your competition is [...]
AdGooroo is a subscription service ($89/mo) for Adwords search marketers. It includes competitive analysis tools to discover competitor’s keywords, it tests your campaigns for problems, monitors campaign costs and conversions, and tracks keywords rankings. Some of the features include: Find Competitor’s Keywords: AdGooroo helps you research the exact phrases your competitors use that drive the [...]
Trellian Competitive Intelligence tools allow you to identify your competitor’s primary traffic sources. You can see which sites are sending them traffic and the keywords they’re using. The company offers the following tools: Link Intelligence – identifies the links that generate the most traffic to your competitor so you can target the sites that are [...]
Compete is an online competitive intelligence service that provides web analytics for competing websites. It analyzes what people are doing across the entire web from sampling internet activities of over 2,000,000 users and surveys. Compete offers some free limited site and search analysis tools, and extensive research capability with paid subscriptions from $199 per month. [...]
For SEOs who use the Google Toolbar, SEOBook has come up with a variety of free, time-saving Google Toolbar Buttons that provide instant links to all manner of frequently used SEO tools. It even shows you how to create your own toolbar buttons. The buttons you can select from include: Link Reputation/Link Popularity Yahoo Site [...]
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