Analytics & SEO Guide
KeywordMax by Digital River is a PPC marketing management service. It supports all major search engines, including Google, Yahoo Search Marketing, MSN/Bing and Miva. It is designed to manage all PPC campaigns and accounts from a single interface to optimize performance and return on investment. KeywordMax offers a collection of tools for automated rules-based bid [...]
Pay-per-click (PPC) management is among the most complex and time-consuming forms of online marketing. From keyword searches to bid determinations and ROI, keeping track of campaigns in order to identify and duplicate the successes, is an often daunting process. The PPC Management tools from Lyris are designed to streamline and simplify PPC advertising campaign management. It allows [...]
Compete is an online competitive intelligence service that provides web analytics for competing websites. It analyzes what people are doing across the entire web from sampling internet activities of over 2,000,000 users and surveys. Compete offers some free limited site and search analysis tools, and extensive research capability with paid subscriptions from $199 per month. [...]
Quantcast is a free service that can give you valuable insights into who your audience is. While web analytics tools will tell you how many clicks you are getting from your campaigns, Quantcast information will help you answer the question of who clicked. With Marketer you can tag any engagement device such as widgets, [...]
Strongpages helped Greenling increase traffic by 138% in 90 days. Learn how.
Yahoo entered the comparison shopping engine market with Yahoo Shopping, a full featured comparison shopping site with extra functionality compared to Google Product Search. In addition to the site, Yahoo markets the Yahoo Shopping API, a software protocol, to others who develop shopping sites and portals. Shop Yahoo Yahoo Shopping is different from other comparison [...]
Google Analytics measures the most important web site elements. Webmasters (businesses) improve their web presence with these tools, and generate more revenues. How it Works Google Analytics tracks and displays three key web site areas: How people find the site. How people navigate, or interact with, the site. How people accept offers – buy goods, or [...]
Preparing periodic reports for your clients can be a challenge, that is, it’s both time consuming and very important for justifying your activity to your clients. One way to improve efficiency and save some time each week is to take advantage of a free feature in Google Anaytics: the email scheduler. It works like this: [...]
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