Have you ever wished you had a personal assistant to do those time consuming web searches for you to keep track of your competition, keep abreast of what others are saying about you, find out the latest medical advances or news on a topic you blog about? Wish no longer, your assistant is here and [...]
If you are a blogger or blog reader, Google’s Blog Search tool is a must. It allows you to to explore the blogosphere efficiently and effectively to find the topics you are interested in, generally or targeted for content, to find out what’s being talked about. All blogs that publish a site feed (RSS or [...]
Google Checkout was launched in the U.S. on June 28, 2006 to provide a fast and secure online shopping option. It was offered in the U.K. on April 13, 2007. Its goal was to simplify the process of ordering and paying for online purchases. With shipping and credit/debit card information stored in Google’s database, users [...]
Google Chrome is a new, open source browser with a sleek, minimal design. It is based on Webkit and powered by Google Gears. With the realization that the web has evolved from simple text pages to powerful interactive applications, Google set out to design a new browser with a modern platform for applications and web [...]
Orkut is Google’s social networking service. It was named after the Google employee who created it, Turkish software engineer Orkut Buyukkokten. As of May 2009, almost 50% of Orkut users are from Brazil, with 17% from India. Facebook and MySpace continue to be the most popular social networking sites in the Unites States.
The service was [...]
Google Docs is a web-based word-processor, form, spreadsheet and presentation application software offered at no charge. Three services, Writely, Spreadsheets, and a presentation product were merged into a single application and released in September 2007. It provides a platform for users to create and edit documents while collaborating with other users in real-time.
Google Docs allows [...]
Google Calendar is a time-management tool available without charge to anyone with a free Google Account. It allows users view and add events and drag-and-drop events from one location to another without reloading. It can be viewed in a number of modes such as monthly and weekly and the user can choose the number of [...]
Picasa is a free tool that organizes digital photos. Named after Spanish painter, Pablo Picasso, “Picasa” is a combination of “pic” for pictures, and “casa”, after the phrase “mi casa” for “my house”. It was originally created by Idealab and purchased by Google in 2004.
Picasa enables a user to organize and edit digital photos, create [...]
Blogger is a blog publishing system introduced by a small San Francisco company, Pyra Labs, in August 1999 in the midst of the dot-com boom. During the bust, the service managed to survive but with difficulty. In 2003, Google purchased Blogger, hiring the team who created it, incorporating it into the Google servers and offering [...]
Joe Pulizzi is President and founder of the content marketing/custom publishing consulting company, Z Squared Media, LLC. Working with both marketers and custom content publishers, Z Squared Media offers innovative content-focused marketing strategies.
Pulizzi is the co-author with Newt Barrett of the 2008 book, Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The [...]
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