Blogger is a blog publishing system introduced by a small San Francisco company, Pyra Labs, in August 1999 in the midst of the dot-com boom. During the bust, the service managed to survive but with difficulty. In 2003, Google purchased Blogger, hiring the team who created it, incorporating it into the Google servers and offering the formerly fee-based service for free.

New services were introduced by Google including a template editing interface, label organization, the ability to create private blogs using permissions and additional web feed options. Those with Blogger accounts may use a Google Toolbar feature, “BlogThis!”, allowing users to post links directly into their blogs.

Unlike another popular free blogging platform, WordPress, Blogger supports Google’s AdSense program to provide revenue for bloggers. With the template editing feature, bloggers can customize blogs with a range of flexibility. Group blogs can be established with the multiple author support feature.

Content can be added to a blog from a mobile phone either by emailing it or sending an MMS message, or multi-media messaging service, to

In February 2009, Blogger was integrated with Google Friend Connect. With a claim of almost 3 million Blogger communities of followers, this service makes it easier to follow blogs and offers blogs increased visibility. Blogs that users opt to follow are displayed along with other Friend Connect sites they are members of on their profiles. As users interact on other sites, others can view their profiles and see the blogs they follow.

go@blogger.com. This enables blogging from anywhere. Drafts can be saved via email to edit and publish later. Blogger also allows viewing and posting blog comments from mobile devices. 

Categories: Glossary
Tags: adsense, Blogger, blogs, friend connect, social media