Greenling Organics quickly gains new, local clients with Strongpages

Based in Austin, Texas, Greenling Organics offers home delivery of locally-grown, organic foods to Austin and San Antonio homes. This small but growing firm works to help Texas families understand and choose organic products, educating Central Texans about harmful chemicals in conventional produce, touting the healthy benefits of organics, the need to create sustainability, and the great taste of organic foods.

Greenling.com believes that everyone should take part in working towards a sustainable future – building a better tomorrow, today. Greenling.com strives to find a balance between economic progress and the combined health of its clients and the environment. To that end, they eschew traditional print advertising in favor of more nvironmentally-friendly, economical online advertising and natural search traffic building.

“We knew search could help our website perform, but we had no idea where to start. Strongpages focused on what would work best for us, then helped us measure results. Now business is booming, and it didn’t take a huge investment in hit-or-miss advertising.”—Mason Arnold, founder, Greenling

The Challenge
As a small company, the Greenling Organics website (www.greenling.com) serves as the main channel for sales, so they work hard to make the site friendly and easy to use. Greenling Organics only delivers locally, so their Web efforts need to be focused on their local target market. They need to differentiate from the nationally-known organic stories where many shoppers naturally gravitate, and they need to do this affordably. To solve their online marketing challenges, they turned to Strongpages to help them efficiently and cost-effectively drive new business.

The Solution
Strongpages strategized with Greenling on ways to quickly drive revenue-generating traffic. Understanding that metrics were the key to determining success, Strongpages started by helping Greenling improve their Web analytics implementation to track new delivery schedules in Google Adwords and Google Analytics in order to measure results from the beginning of the program.

Strongpages created and ran Greenling’s paid and natural search programs to affordably reach local, organic-friendly prospects. Strongpages also expanded Greenling’s search campaigns to include product-related keywords (targeting people looking to find things such as organic produce online), as well as keywords that targeted both local residential and commercial accounts. In all, Strongpages helped Greenling target more than 2,500 keywords, giving them broad market coverage for more common search terms, as well as higher-converting long-tail search terms.

Finally, Strongpages worked directly with Greenling’s Web development team to make more search engine-friendly changes to the site.

The Results

Paid search ads drove immediate results:

• In the first week, Greenling scheduled 12 deliveries to new clients as a result of their paid search ads
• Over the next 12 weeks, deliveries to new clients grew by 50% each week, rapidly growing Greenling’s client base

Natural search grew as well:

• The number of Greenling.com pages indexed by Google grew from less than 20 to more than 200 within weeks
• Total traffic to these pages grew 138% in 90 days
• Greenling’s new client base has grown by 346% within the same 90 days, indicating that their organic search efforts are driving new business, usually the most challenging (and expensive) business to attain

Why Strongpages?
Greenling chose Strongpages because of their local paid search expertise, their willingness to enthusiastically work with a smaller business, and their ability to effectively manage organic and paid search. While many other search program providers tout the ability to drive results, Strongpages proves it through the combination of a multi-tiered strategy backed by detailed Web analytics. Strongpages helped Greenling drive measurable, “sustainable” results.

Categories: Uncategorized
Tags: adwords, analytics, featured, google, google analytics, keywords, online advertising, paid search