Andy Beal is an internet marketing and reputation management specialist whose clients include Motorola, Lowes, GlaxoSmithKline and NBC. He has been quoted by BusinessWeek, ABC News, Inc. Magazine and others. He is a frequent speaker at professional and industry events.
Beal is the author of Radically Transparent. In it, he explores how consumers are defining reputations using social media, blogs and other web content. Through real-world examples, Beal demonstrates the importance of the internet to business reputations and the tools available to monitor and manage public perception.
Beal launched his blog, MarketingPilgrim, in September 2005. Advertising Age has consistently rated it one of the top 10 media and marketing blogs with over 9,000 readers a day. It covers news, reviews and rumors concerning all things internet marketing and online advertising related. Supported by a team of marketing experts, editor-in-chief Beal offers his expert analysis to current marketing trends and other marketing topics each week.
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