Peter Kim is an internet marketing specialist boasting clients such as Coca-Cola, Pepsi, Best Buy, Home Depot and L’Oreal among many other heavy hitters. His experience at Forrester Research in Boston focused on the intersection of marketing strategy and social technology building on his former experience as an international marketing director for PUMA AG.
As a speaker, Kim has appeared at numerous industry conferences and events including the Association of Canadian Advertisers, Interactive Austin, Institute of Communications Agencies and many others. Kim sees the need for business models to transform: “But doing business socially changes the nature of outcomes. We know how things work today – siloed, linear, traditional. Transformation entails changing process, altering mindsets, and broadening reach with technology to produce outcomes much more valuable than expected.”
Kim earned an English degree from the University of Pennsylvania and an MBA from University of Virginia. He is currently building a business offering social business design services and technology along with other social marketing specialists. His blog, Being Peter Kim, focuses on social marketing techniques and applications.
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