Todd Defren

 Todd Defren has been a “PR guy” since 1992. He is currently Senior Fellow for New Communications Research and a Principal at SHIFT Communications. He has formerly served as Managing Director of Western Operations at Sterling Hager, Inc. and Communications Coordinator at ENTEX. He has worked with clients such as Novell, Johnson & Johnson, Novartis and many others in areas such as online marketing and social media, security, wireless and enterprise software.

Defren’s marketing and social media blog, PR Squared, has been ranked as high as #15 in the AdAge Power 150 and has been among the Technorati Top 5K.

Defren created the first Social Media News Release template in May, 2006. It was released freely to the PR community, featured in Business Week, and saw over 50,000 downloads within 6 months. He debuted his Social Media Newsroom template in 2007. Defren speaks at industry conferences and events and guest lectures at colleges.

SHIFT Communications

SHIFT Communications is a $12M+ PR firm with offices in San Francisco and Boston. Founded in 2003, it specializes in PR and social media optimization with client companies such as RealNetworks, Akamai, Oakley and Yelp, among others.

Unlike many other PR firms that measure success based on the press coverage they achieve, SHIFT measures its successes on revenue enhancing results. SHIFT tracks its impact on varying business objective data factors that directly tie their PR campaigns to improved business bottom line.

Links:

PR Squared

SHIFT Communications

Delicious/SHIFT Communications

LinkedIn

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Categories: Social Media Experts
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