Without question, email marketing is a powerful revenue generating resource when done correctly. With the right tools, much of it can be automated as well, saving many hours of time and required attention to maintain and manage.
Aweber offers a package of tools that allows you to quickly and easily do the following tasks:
Email Newsletters – create sunning email newsletters to send now or schedule them for later delivery. You can choose from 103 pre-made templates or use your own to create messages with the built-in editor. It also allows you to split test messages to find the best subject line or offer, and track your responses. You can see who clicks on your domain links and who opens the messages. It allows you to segment your subscribers based on who clicked or didn’t, so you can send follow up emails.
Website Sign Up Forms – provides a Web Form wizard to create forms without a need to know HTML, and place them on your page or in unblockable popups. After subscribers fill out the form, you can send them to any page on your site. It allows you to split test your forms to see which headline is the most successful in signing up subscribers.
Follow Up Autoresponders – welcome new subscribers with follow up messages automatically. Deliver downloads, answer questions and provide additional product information and track the clicks using your own domain. You can schedule emails to be delivered during the times and days when they’ll most likely be read and make purchases.
Email Analytics – measure your email campaign results with tracking tools that tell you who opens your message and those who don’t. You can also find out who is clicking and who isn’t, see sales revenue generated by your subscribers, and follow up with subscribers based on their click, open and sales activity. You can see the results of your split test messages and forms and see which campaigns or signup forms have brought you the most subscribers. The reports allow you to follow your list growth over time.
Email Deliverability – to get your emails successfully into your subscriber’s inboxes, the service authenticates all email campaigns using Domainkeys and SPF, while establishing relationships with major ISPs. It automatically processes unsubscribe and undeliverable addresses, resolves potential delivery issues, and provides content-filter checking tools to users.
Live Webinars, Video Tutorials and a blog are offered to help you make the most of your email campaigns. Subscriptions are available for $193.80 for 12 months, $49 for 3 months, or 1 month for $19. All include unlimited number of email campaigns, newsletter/broadcasts, autoresponders and follow ups, and allows for up to 500 subscribers. There is additional charge for more subscribers.