Compete is an online competitive intelligence service that provides web analytics for competing websites. It analyzes what people are doing across the entire web from sampling internet activities of over 2,000,000 users and surveys.
Compete offers some free limited site and search analysis tools, and extensive research capability with paid subscriptions from $199 per month. By allowing you to compare website statistics side by side, the tools are very useful to identify competitors’ search marketing strategies.
With the free Compete Toolbar for IE or Firefox, you can get information on any website you visit. It includes a snapshot tool that displays monthly metrics, a profile tool that displays a websites popularity, and trust ratings that warn of potentially malicious spyware or phishing websites.
Other tools allow you to compare up to five sites at once with information on their unique visitors, monthly and yearly traffic changes, top search terms, top referral and destination sites and a comparison graph. The search analytics tools provide information on keywords that drive the most traffic, the keyword destinations, and a comparison tool to see how two sites compare for competing keywords. Referral analytics tools show you which sites are sending traffic, destination websites, and a comparison tool to see traffic sources for two sites side by side.
This is an excellent service for optimizing your search marketing campaigns and tracking your performance against your competitors.