Because fan page owners currently only can rely on Facebook sharing and traffic to get their message out, this news about Google is an exciting new way to make an impression on the internet. Webmasters who don’t currently have a Facebook fan page set up yet should use this opportunity to do so, because their updates will show up in real time indexing without spending a penny on advertising or SEO.  

http://www.shuttervoice.com/1155/seo-google-now-indexes-facebook-fan-page-updates.html

Google reported early on after it launched Buzz that the service was averaging 55 posts per second.

The way that these services compile these numbers further skews the actual activity taking place, however.

For instance, each post in Twitter is considered a tweet no matter whether if it is an original message, a retweet, a comment, or a link being shared. That means that one original tweet can be counted numerous times depending on the response to it. 

The Facebook stats only show updates to profiles. All of the other popular activities that take place on Facebook aren’t even counted! That includes comments on other user’s updates or “likes” of a status update. These numbers also don’t necessarily include posting pictures, adding links, notes, or pages, or joining groups. For instance, you can opt to join an online community, but opt to not have it shown as a status update.  

As far as Google, the figures were released only two days after Buzz launched. They could have grown exponentially since then, or slowed down after a huge curious response to the initial launch. 

The way that activities are monitored is different in each instance, but if all activity in Facebook was presented in actual figures, it would seem that it still is significantly ahead of Twitter as far as user activity.

To make it more equitable for Google Buzz, we’ll have to wait a couple of years to make a viable comparison. 

Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies’ premium search advertisers globally. Once the transition is completed, the companies’ unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries.

“This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience,” said Yahoo! Chief Executive Officer Carol Bartz. “Yahoo! gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers.”

Microsoft CEO Steve Ballmer concurred with Bartz’s assessment. “Although we are just at the beginning of this process, we have reached an exciting milestone,” Ballmer said. “I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers.”

Consumer Search Experience

Under terms of the agreement, which was announced in late July 2009, Microsoft will provide Yahoo! with the same search result listings available through Bing, and Yahoo! will innovate around those listings by integrating rich Yahoo! content, enhanced listings with conveniently organized information about key topics, and tools to tailor the experience for Yahoo! users.

Yahoo! will focus on providing a compelling and innovative search experience that allows people to find and explore the things, people and sites that matter most to them. While Microsoft will provide the underlying platform, both companies will continue to create different, compelling and evolving experiences, competing for audience, engagement and clicks.

Transition Timeline

Yahoo! and Microsoft will work with advertisers, publishers and developers on a customized plan designed to make the transition as efficient and seamless as possible. Both companies will begin working closely with most partners well in advance of their planned transition to the Microsoft platform and will communicate important information to partners about the transition periodically via phone, email, webinars and a newly created website at www.searchalliance.com.

The companies will begin the transition of algorithmic search and have set a goal of completing that effort in at least the United States by the end of 2010. The companies also hope to make significant progress transitioning U.S. advertisers and publishers prior to the 2010 holiday season, but may wait until 2011 if they determine that the transition will be more effective after the holiday season. All global customers and partners are expected to be transitioned by early 2012.

Customer Relationships

Once the transition is in place, Yahoo! and Microsoft will each represent and provide customer support to different advertiser segments. Yahoo!’s sales team will exclusively represent and support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will represent and support self-service advertisers.

Regulatory Summary

Although the transaction previously was cleared by regulators in Australia, Brazil and Canada, the terms of the agreement required clearance by U.S. and European regulators before it could commence. Meanwhile, Microsoft and Yahoo! continue to work with regulators in Korea, Taiwan, and Japan to ensure that they have all relevant information necessary to evaluate the transaction before the deal commences in those specific jurisdictions.

About Microsoft

Founded in 1975, Microsoft (Nasdaq:MSFT – News) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

The free Social Bookmark Checker from LinkVendor crawls the social bookmark services to provide that information. Enter in the URL and it will return the results of the number of backlinks coming from delicious, simpy, technorati, and blogmarks to give you a picture of your site’s popularity and how often readers link your content on the social bookmarking sites. If your numbers are lower than those of your competitor, you may want to try to optimize your site to make it easier for your readers to bookmark your posts or other content to increase your overall site rankings.

The free Keyword Density Analyzer from Stargeek is a tool for measuring the density of your keywords in the text of your website. It will tell you what percentage of the total text consists of the keyword so you can optimize for it. By opening two windows and running the tool for your website next to a competitor’s, you can compare the densities and see where you can possibly optimize for a higher ranking.

The results report is said to include one word, two word, and three word keywords and also calculates the ratio of nouns and verbs, which makes this keyword density analyzer different from others. It removes common stopwords and calculates the percentage of text that consists of stopwords. It allows you to include or exclude meta tags.

At the time of testing, the tool was non-respondent.

XML protocol allows search engines to optimize their search by placing all URL information on a single page. It also determines how often a website is updated and records the last time changes were made to the website. It does not affect ranking but does allow for more accurate searches and rankings. Yahoo and Microsoft now support the XML protocol so that webmasters no longer need to create different types of sitemaps. One can be created for submission and updated when changes are made to simplify the process to that content is picked up by all three leading search engines.

The free XML Sitemap Generator from XML-Sitemaps will completely crawl your website. It will generate a details page that includes the number of pages, a broken links list, XML file content, along with a link to a compressed sitemap. You can download the file and place it in the “public-html/” folder on your site. You can then add your sitemap URL to your Google Webmaster account. The tool will index a maximum of 500 pages. An unlimited version can be purchased for $19.95 without the installation service, $29.99 including installation service.

The free  Keyword Density Analyzer from KeywordDensity.com works a little differently than most analyzers. With this tool, you enter in two URLs along with a single, specific keyword you want to analyze. It results in a comprehensive report for that keyword or phrase comparing the sites side-by-side for the usage of the term in number and percentage in titles, meta description, meta keywords, visible text, Alt tags, comment tags, domain tags, image tags, linked text, option tags, reference tags, and the total. It will show you instantly how your keyword usage compares to your competitor’s so you can see where optimization might improve your ranking.

Aweber offers a package of tools that allows you to quickly and easily do the following tasks:

Email Newsletters – create sunning email newsletters to send now or schedule them for later delivery. You can choose from 103 pre-made templates or use your own to create messages with the built-in editor. It also allows you to split test messages to find the best subject line or offer, and track your responses. You can see who clicks on your domain links and who opens the messages. It allows you to segment your subscribers based on who clicked or didn’t, so you can send follow up emails.

Website Sign Up Forms – provides a Web Form wizard to create forms without a need to know HTML, and place them on your page or in unblockable popups. After subscribers fill out the form, you can send them to any page on your site. It allows you to split test your forms to see which headline is the most successful in signing up subscribers.

Follow Up Autoresponders – welcome new subscribers with follow up messages automatically. Deliver downloads, answer questions and provide additional product information and track the clicks using your own domain. You can schedule emails to be delivered during the times and days when they’ll most likely be read and make purchases.

Email Analytics – measure your email campaign results with tracking tools that tell you who opens your message and those who don’t. You can also find out who is clicking and who isn’t, see sales revenue generated by your subscribers, and follow up with subscribers based on their click, open and sales activity. You can see the results of your split test messages and forms and see which campaigns or signup forms have brought you the most subscribers. The reports allow you to follow your list growth over time.

Email Deliverability – to get your emails successfully into your subscriber’s inboxes, the service authenticates all email campaigns using Domainkeys and SPF, while establishing relationships with major ISPs. It automatically processes unsubscribe and undeliverable addresses, resolves potential delivery issues, and provides content-filter checking tools to users.

Live Webinars, Video Tutorials and a blog are offered to help you make the most of your email campaigns. Subscriptions are available for $193.80 for 12 months, $49 for 3 months, or 1 month for $19. All include unlimited number of email campaigns, newsletter/broadcasts, autoresponders and follow ups, and allows for up to 500 subscribers. There is additional charge for more subscribers.

The free Link Popularity tool from LinkVendor gives you valuable analysis information about your website. It tells you the number of backlinks on Google, MSN, Yahoo, and Ask, indexed sites, Google PageRank, Alexa and Compete rankings, the number of blocked pages, and whether your domain is listed in the DMOZ and Yahoo directories.